How it works
You didn't leave your career to become a part-time web developer, copywriter, and brand strategist. You got into this to do your work, not to spend weekends fighting a website builder. mentokc is brand strategy for solopreneurs built as a pipeline, not a menu. Find it, build it, keep it alive.
Before the specifics
There are no templates. There is a pre-session survey, and it's not quick or easy, because the difficulty of answering honestly is where the work starts. But every piece of work that comes out of mentokc is built from real conversation between two people. I ask questions. You think out loud. I reflect back what I hear. Something emerges that neither of us could have found alone.
This takes longer than filling in a brand questionnaire. It costs more than hiring someone on Fiverr. It requires you to show up honestly and sit with questions that don't have easy answers.
The result is that what gets built actually sounds like you. Not a version of you that's been run through a marketing template. The actual you, made visible.
Free · 5 Minutes
Step 0: See the Gap
Eight questions about who you are inside your work. Answer honestly and what comes back will probably surprise you. Most people discover a gap between who they are and what their business communicates that's bigger than they expected.
Your answers get reflected back through a psychological lens. Over the following two weeks, you'll receive a short email sequence that sits with what the mirror surfaced. Not a sales funnel. Thinking prompts that deepen the gap awareness. One invitation at the end. That's it.
Step 1: Find It
The conversation that changes how you talk about your work.
60 minutes. One conversation. You talk. I listen, reflect back, and help you hear what you've been circling around but haven't been able to land on.
But there's something else happening that most people don't expect. Before we meet, I run a full brand research process against your business. Your website, your content, your social presence, your competitive positioning, your gaps. I come to the session with a detailed picture of what your business is currently saying to the world and where the disconnects are.
You come with what you wrote in the pre-session survey: who you are, what your work means, where the gap feels. The session is where those two perspectives meet. What you intended. What actually comes across. The space between them is where the real conversation happens.
If you want to talk about a website build, that conversation is free. Get in touch and we'll work out what you need and roughly what it costs.
The Clarity Session is a different thing. The research happens before we meet, and what comes out of it stands on its own whether or not we work together afterwards. That's what you're paying for. If you're not sure which one you need, start with the Brand Mirror.
This isn't a chat and a page of notes. The research alone is worth the session fee. You get work you couldn't produce on your own, delivered within 48 hours.
Step 2: Build It
You know who you are now. I build the thing that shows it.
The Clarity Session gave you the identity, the voice, the positioning, and the roadmap. Bring It To Life is where all of that becomes real. A website that sounds like you. Copy that converts. Content that works while you sleep. Everything built from what we found together, deployed and live.
You stay involved through the build. I write, design, and construct. You tell me when it sounds right and when it doesn't. We refine together until what's on screen matches what's in your head. Then it launches.
More detail on website design, or if you're local, website design in Hawke's Bay.
Three tiers. Same process, different depth. Solopreneur website design and brand build, scaled to fit.
Foundation
From $3,500 NZD · guide price
2 – 3 weeks
A custom-built 5-6 page WordPress site with all copy written in your voice. About page and origin story. Contact form and email capture. SEO fundamentals. Brand voice document for your reference. Mobile responsive, security hardened. Deployed, live, working.
Signature
From $6,000 NZD · guide price
3 – 5 weeks
Where most clients land
Everything in Foundation, plus interactive elements and distinctive design. Blog system with 3-6 SEO posts in your voice. Content and SEO strategy. Email marketing setup. A diagnostic or lead magnet if it's right for your business. Brand story document. Voice guide with kill list. First month of Keep It Alive included.
Full Service
From $12,000 NZD · guide price
5 – 8 weeks
Everything in Signature, plus advanced interactive features. 12 SEO blog posts. Google Ads setup and first campaign. AI chatbot trained on your content. Client dashboard with analytics. Multi-page content architecture. Three months of Keep It Alive included.
The alternative isn't five specialist agencies. It's Squarespace, ChatGPT, and a copywriter from Fiverr. And honestly? That gets you a website. It just doesn't get you one that sounds like you, positions you distinctively, or converts the people you actually want to work with. The identity work is the difference. Without it, you're decorating a house with no foundation.
Step 3: Keep It Alive
The work doesn't stop at launch. Your voice keeps developing, your business evolves, and your website needs to stay secure, fast, and current. This is ongoing support from someone who already knows who you are.
From $150/month NZD
Managed hosting, WordPress updates and security, daily backups, uptime monitoring, minor content changes, monthly health report, email support. Your site stays fast, secure, and running without you thinking about it.
From $350/month NZD
Recommended
Everything in Essential, plus 1-2 blog posts per month in your voice. SEO monitoring. Content updates and seasonal refreshes. A monthly voice check call. Email campaign support. Priority response. You stay visible without it becoming another job.
From $750/month NZD
Everything in Growth, plus 3-4 blog posts per month. Google Ads management. Email marketing management. Monthly strategy call. Analytics review. Same-day response. Available when you need a second brain on something.
A note on pricing
Every price on this page is a guide, not a rigid quote. mentokc operates on a pay-what-you-can, pay-what-you-want basis, because financial pressure shouldn't stop you getting the support you need.
If the guide prices work for you, great. If they don't, let's talk about it. The conversation matters more than the invoice.
What I won't do is discount the work to nothing. We'll find the right number together.
If you need something specific that isn't listed above, additional services can be scoped and quoted as part of the conversation. Standalone blog posts, ad campaigns, landing pages, AI tools, email systems. If it fits your business, we can build it.
What you're actually getting
Brand strategy for solopreneurs isn't really about the outputs. The thing people actually talk about afterwards is that they walked away knowing who they are inside their work. Their pricing settled because the identity underneath it settled. Their content got easier because they finally knew what they sounded like. Their business felt like theirs for the first time.
And they never had to learn WordPress, or write their own About page, or figure out what SEO means. They did their work. I made it visible.