We at mentokc understand the importance of Prioritising purpose in organisations. In today’s fast-paced and competitive world, it is all too easy to prioritise what we do over why we do it. We agree with author Zach Mercurio that purpose is essential for creating a more engaged and committed workforce.
In fact, the why is greater than the how, and the how is greater than the what.
What does this mean for organisations?
It means that before we teach people what to do, we must first show them why it matters. The why, or the purpose, builds more psychological and emotional commitment than the how and the what combined. To create a purpose-driven organisation that is committed to making a positive impact, we must prioritise purpose.
How can organisations prioritise purpose?
Here are some steps to take:
- Evaluate training/learning and development practices: Do our training/learning and development materials and practices demonstrate the impact of our work and how it aligns with our values and mission.
- Connect purpose to everyday work: Connecting purpose to everyday work helps the team tp understand how their work contributes to the organisation’s mission. We can do this by sharing stories of how our work has made a positive impact on people.
- Express those values: Express those values and show how they are reflected in our work. This can help the team understand how their work aligns with our values and mission.
- Create opportunities for growth: These opportunities for growth and development help the team gain perspective and see the bigger picture and how their work fits into it. This can include training programs, mentorship, and leadership development.
- Recognise and reward purpose-driven work: This can include employee recognition programs, performance bonuses, and promotions.
FAQs about Prioritising Purpose:
Q: Why is purpose important in organisations?
A: Purpose is important in organizations because it builds more psychological and emotional commitment than the how and the what combined. Employees who understand the why behind their work are more likely to be invested in the organisation’s success.
Q: How can organisations prioritise purpose?
A: Organisations can prioritise purpose by evaluating their training practices, connecting purpose to everyday work, emphasizing values, creating opportunities for growth, and recognising and rewarding purpose-driven work.
Q: What is a purpose audit?
A: A purpose audit is an evaluation of an organisation’s training practices to ensure that they are prioritising purpose. It involves considering agendas, evaluations, and teaching methods, and demonstrating the impact of the organisation’s work and how it aligns with its values and mission.
Q: How does purpose affect employee engagement?
A: Purpose affects employee engagement by creating a more engaged and committed workforce. Employees who understand the why behind their work are more likely to go above and beyond in their work and to collaborate with their colleagues to achieve the organisation’s goals.
Q: What are some examples of recognising and rewarding purpose-driven work?
A: Examples of recognising and rewarding purpose-driven work include employee recognition programs, performance bonuses, and promotions.
Prioritising purpose Conclusion,
Prioritising purpose is essential for creating a more engaged and committed workforce. When organisations show their employees why their work matters and how it aligns with the organisation’s values and mission, they are more likely to be invested in the organisation’s success. By doing a purpose audit and evaluating their training practices, organisations can ensure that they prioritise purpose and create a more purpose-driven organization that is committed to making a positive impact on the world.
At mentokc, we understand the importance of purpose in organisations, and we are committed to helping our clients prioritise purpose. We believe that purpose is the key to creating a more engaged and committed workforce, and we are dedicated to helping our clients achieve their goals through purpose-driven work.
We hope that this article has provided you with valuable insights into the importance of purpose in organisations. If you have any questions or would like to learn more about how we can help you prioritise purpose, please don’t hesitate to contact us.
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