Sixty minutes. One proper conversation. You walk away knowing who you are inside the work and how to talk about it without bracing for it.
Duration
60 minutes
Investment
$500 NZD + GST
Deliverable
Within 48 hours
Before we meet, I run a full brand research process against your business. Your website, your content, your social presence, your competitive position, your positioning gaps. That research alone takes hours and produces a detailed picture of what your business is currently saying to the world. I come to the session already knowing where the disconnects are.
You come with what you wrote in the pre-session survey, which is itself designed to be hard to answer easily. The difficulty of answering those questions honestly is where the work starts. By the time we meet, you've done thinking you'd otherwise never have made time for.
The conversation is the product, and the research that sits around it makes the fee earn itself before we've spoken a word.
After the session, you receive a written summary inside 48 hours. Your voice as it actually sounds when you're being yourself. Your positioning said clearly for the first time. The thread that connects your work into something coherent. Specific next steps, whether or not they involve working together further.
You receive the pre-session survey the moment you book. It is not a brand questionnaire. The questions are designed to be hard to answer easily, because the difficulty is where the work starts. Most people sit with it for an hour, often across a few sittings.
While you're working through it, I'm running the full brand research process on your business: website, content, social, competitive position, positioning gaps, voice analysis. By the time we meet, I have a detailed picture of what your business is saying and where the disconnects sit.
You talk. I listen, reflect back, and help you hear what you've been circling around but haven't been able to land on. The pre-session work gives you the language to start with. The research gives me the picture to react against. The space between the two is where the real conversation happens.
You leave the call already different. You know what you sound like when you're being yourself. You know what your positioning actually is. You know what's been getting in the way.
A full brand research report covering your competitive position, voice analysis, positioning gaps, and audience alignment. A written summary of your voice as it actually sounds. Your positioning said clearly. The thread that connects your work. The gap between who you are and how your business currently represents you. Specific next steps.
Delivered within 48 hours of the call. Yours to keep, whether or not you ever work with me again.
Listed clearly so you know exactly what your fee buys.
01
A full brand research report
Competitive position, voice analysis, positioning gaps, audience alignment. The research alone is worth the session fee.
02
A written summary of your voice
As it actually sounds when you're being yourself rather than performing for the industry.
03
Your positioning, said clearly
Often for the first time. The thing you've been circling around finally landed in language you can use.
04
The thread that connects your work
The through-line that makes everything you do feel like one coherent practice rather than a list of services.
05
The identity gap, named
The exact distance between who you are and how your business is currently representing you, with the specific places where it shows up.
06
Specific next steps
What to do next, in order, whether or not the next step involves working together further.
The conversation is the product. Giving it away as a sales channel would defeat the point of what mentokc does. You'd get a watered-down version of the thing worth paying for, I'd be performing rather than working, and neither of us would walk away with anything useful.
A scoping conversation about a website build is a different thing, and that one is free. If you already know what you're saying and just need it built, get in touch and we'll work out what you need.
If you're unsure whether the Clarity Session is right for you, the Brand Mirror is the entry point. Free, takes five minutes, and surfaces the same gap the Clarity Session works on.
Honest framing rather than a sales pitch. The Clarity Session works for some people. It doesn't for others.
This works if you
This doesn't work if you
A Clarity Session is a sixty-minute conversation between you and Rich Bennetts, supported by a full brand research process before the call and a written summary delivered within 48 hours afterwards. You walk away with your voice and positioning written down clearly, the identity gap named, and specific next steps. The investment is $500 NZD plus GST.
It's the entry point to the mentokc pipeline. After this, some people go on to a Bring It To Life build. Others take the deliverables and run with them on their own. Both are fine.
Not for the Clarity Session, because the conversation is the product. A scoping conversation about a website build is a separate thing and that one is free.
The Brand Mirror is the free entry point to the identity work. It's a five-minute diagnostic that surfaces the same gap the Clarity Session works on. Most people who take it and then book arrive already convinced the conversation is worth it.
The Brand Mirror is a free, automated five-minute diagnostic. You answer eight questions, your responses are reflected back through a psychological lens, and you receive a written PDF and follow-up email sequence. It surfaces the gap. It doesn't close it.
The Clarity Session is the next step. Real conversation, real research, real deliverable. The Brand Mirror tells you the gap exists. The Clarity Session names it precisely and gives you what you need to do something about it.
The session runs over Google Meet or Zoom, so geography doesn't matter for the call itself. The price stays in NZD. International clients are welcome. The pre-session research and post-session deliverable both happen at the same depth regardless of where you're based.
The Clarity Session is designed to stand alone. You receive everything in writing, including next steps you can take on your own. Some people go straight into a Bring It To Life build. Others sit with the deliverables for months before deciding. Some never come back, and that's also fine. The conversation is the product. The build is a separate offering.
Full refund if you cancel with 48 hours' notice. Half refund if cancelled within 24 to 48 hours. No refund within 24 hours of the booking, and no refund for no-shows. Once the session has taken place the work is done and refunds aren't offered, but if you genuinely felt it didn't deliver value, get in touch and we'll have a conversation.
Pick a time that works. The pre-session survey lands in your inbox the moment you book.