Free · 5 minutes

The Brand Mirror

Eight questions. One reflection. Then go look at your website.

How it works

Three steps. Five minutes.

  1. Answer honestly

    Eight questions about who you are inside your work. No right answers. The only way to do it wrong is to write what sounds good instead of what's true.

  2. Get your reflection

    Your answers come back with observations about what they reveal. Not a personality type. Not a score. Something specific to you that's worth sitting with.

  3. Look at your website

    Open your homepage, your About page, your services page. Read them with your reflection fresh in your head. Notice what matches. Notice what doesn't.

After the mirror

What happens next

Over the following two weeks, you'll receive a short email sequence. Not a sales funnel. Each email sits with a different aspect of what the mirror surfaced. Thinking prompts that deepen the gap awareness. One direct invitation at the end. That's it.

Some people take the Brand Mirror, read their reflection, and walk away with enough clarity to make changes on their own. That's a good outcome.

Some people read it and realise the gap is bigger than they thought, and that it's not going to close by itself. For those people, the Clarity Session is the next step. 60 minutes. $500 NZD. I run a full brand research process against your business before we meet, so I bring a perspective you can't get on your own. You walk away with a detailed report, your voice and positioning articulated clearly, and a roadmap for what to do next.

If what you actually need is the website built rather than the positioning sorted, that's a separate conversation and it's free.

Book a Clarity Session $500 NZD · guide price